Why Mobile Recruiting?
Mobile technologies are becoming more important in recruiting with every passing day. In today's world there are 1.8 billion people actively using SMS text messaging. When put into context, that's two times more than the amount of people that actively use email. Tomorrow's workforce is increasingly expecting communications through their mobile phones. As such, mobile recruiting presents a tremendous opportunity for employers to engage and stay connected with the next generation of talent.
With our SmashFly Recruitment Marketing Platform we enable you to leverage mobile technologies to easily and exponentially build your Talent Network and most importantly boost your overall applicant flow.
Mobile Talent Network Forms
At SmashFly, we realize the importance of mobile recruiting and we've identified multiple ways to
integrate mobile technologies into your recruitment marketing strategy. Our newest most exciting offering is our Mobile Talent Network Forms solution.
With Mobile Talent Network Forms, we enable organizations to capture talent anywhere online as these forms can be embedded in any candidate facing location including Career Sites, job ads, social recruiting profiles or even email signatures. In addition, all forms are modified to render properly on 1000's of flavors of mobile devices so the candidate will receive a form that perfectly fits their device. This helps your organization provide a superior mobile experience for candidates that enables you to seamlessly capture more candidate information with less effort from the candidate.
Have fun with QR Codes
QR codes are growing in popularity as more and more people have mobile devices equipped with QR code readers. QR codes provide a fast way for mobile users to navigate to web pages that is also fun and interactive. We offer the ability to easily leverage this technology and engage with candidates at events, in your stores or on your Career Site with Mobile Talent Network Forms
Directly in the SmashFly Platform, we enable recruiters to generate QR codes for any custom Mobile Talent Network Forms that they create. They can then utilize this QR code in any print or online campaign to capture candidates via the chosen Talent Network form. Every candidate is tagged to that form and recruiters can track the success of these campaigns with our Recruitment Marketing Metrics.
To show you an example of what a Mobile Talent Network Form attached to a QR would look like, see the example below (go ahead, scan it with your phone):
Using SMS to engage with candidates
While mobile technology provides a great opportunity in capturing talent for your organization through opt-in forms, it also offers the tremendous ability to engage with candidates in an immediate way with SMS or text messages. Candidates are used to reading and interacting with text messages with nearly 97% of text messages being opened in the first five minutes after they are sent. Compare that to email, which only sees around a 30% true open rate, and it provides a unique opportunity for recruiting organizations to reach qualified talent.
We offer a few ways to utilize SMS or text messages to engage with candidates:
Outbound SMS Delivery
In our Recruitment CRM, we enable you to send customized SMS messages and job ads to any contacts with a registered mobile phone number in your CRM database. Most importantly, we make this a seamless process by launching it with your other recruitment marketing campaigns such as job boards, social networks, email and SEM as well as centrally provide important recruiting metrics for all these recruiting channels.
Inbound SMS Portal
The second mobile feature we've developed is a way for candidates to easily add themselves to your Talent Network
using their own cell phone. Here's how it works. We provide you with a dedicated
phone number to provide candidates at recruiting events such as career fairs,
networking events, trade shows, etc. As you begin talking with candidates, you
ask them to text their email address to the phone number we provide. Once the
candidate sends this text, their information flows seamlessly into your
Recruitment CRM and we will send a customizable email form directly to them to
capture more work related information (name, address, job title, area of
expertise, etc.) . Every contact you collect during these events can then easily be
communicated to in any future email and SMS job campaign you distribute through our
recruitment marketing platform.
Recruiter SMS Tools
In addition, your recruiters will be able to easily add a new contact to your CRM system wherever they have their mobile phone. Let's say they meet someone at the airport or at a trade show
that's a perfect fit for your company. With SmashFly, they simply text the persons email address to
their dedicated recruiting mobile number and presto, process complete! The
person is now registered in the talent network and able to receive email and SMS
Mobile technologies can help you build your overall Talent Network and more effectively reach a larger group of qualified candidates. Mobile technology will continue to become a larger component in the recruitment marketing mix as employers look for new and innovative ways to reach the next generation of talent.
Want to see our Platform in action?
Sign Up for a Live Demo and we can show you how the SmashFly Recruitment Marketing Platform can help you recruit better candidates faster!